CYRUS AFRICA

Cyrus addresses the problem of financial inclusion in urban poor and peri urban areas.Today, more than 2.5 billion people, half of the world's adult population,€” have very limited or no access to basic financial services compared to advanced economies. Considering the population living below the poverty line in Ghana, financial institutions reach less than 20% of the country's economically active poor constituting addressable market of 14million. Financial service providers tend to focus almost exclusively on under banked and banked segments. This leaves a large segment of the population unserved especially in the peri urban and rural areas. Increasingly though, due to urban migration, the needs of smaller loans by micro-entrepreneurs in the major urban centers keep increasing. This gap left in the market due to the concentration of financial service providers on the other less risky market segment creates a vast market opportunity for Cyrus.