Mobile Metrix
Connecting residents of low-income communities with critical products and services through inclusive market research.
Description
Mobile Metrix is an inclusive market research company that trains and employs local young adults as Mobile Agents, who collect data door-to-door in their own communities using handheld technology. The data collected provides unprecedented insights about, and access to, low-income consumers. By identifying the needs, wants, habits, and behaviors of low-income populations, Mobile Metrix empowers organizations to more effectively distribute critical products and services in hard-to-reach markets.