Description
Cántaro Azul works in rural and semi-urban communities in Mexico, where there is lack of affordable access to safe drinking water due to high monetary and labor costs. After 10 years of successful experience as a non-profit organization bringing safe water to more than 100 marginalized communities across Mexico, Cántaro Azul is now looking to operate its social-franchise model as a for-pro t enterprise to serve its target market in both rural and urban areas. With easily adaptable technological solutions, we developed small water purification and distribution businesses operated by entrepreneurial women. Based on a franchise model, women use our technology and brand to produce and distribute 20-liter water containers at a selling price of $0.40 USD, 20-45 percent lower than the price of commercial vendors. As the franchisor, Cántaro Azul receives a monthly franchise fee, which comprises a fixed payment for the use of the licensed brand and technological know-how, and a variable fee as a share of the water business sales in order to cover our operating expenses.