Navigating the Crisis – A Survival Checklist For Your Enterprise

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Cash is Key Cut cash flow to the bone now

  • Make the tough decisions about what is absolutely essential to survive
  • Once you make the cuts, if you have less than 12 months of cash, find additional funding
    • Revisit current funders and get loans, grants, or new funding
    • Search out new sources of funds from individuals, companies, and other organizations

There is sand in the gears of everything Many decisions and actions will be slowed or suspended indefinitely

  • Everyone in the ecosystem is hammered and facing the same hard choices you are—that includes your funders, suppliers, and partners
  • Systems that support your supply chain and partnering will be traumatized and will not function smoothly if at all
  • Consider if it makes sense to change your business model to fit the new situation and the realities of your cash flow

Compassionate transparency to your people is a top priority Clear, transparent communication to staff, funders, suppliers, and partners is essential

  • Tell the tough truths about the situation even when it is not good news
  • Communicate often and become a source valued information

Take care of your people Support their physical, financial, and mental health

  • Listen, talk, communicate in large and small groups and one-on-one
  • Generate creative short-term solutions to help people survive— help find paid or unpaid jobs that create value and make them feel useful
  • Build connections of support in your ecosystem
    • Get people to share ideas on how to help each other
    • Connect the dots so anyone in your ecosystem that can help others gets connected to those that need help

The bottom line for entrepreneurs: shift immediately into survival mode and help your staff

Download the Survival Guide for Social Enterprises Checklist PDF

For additional resources, webinars, and opportunites please visit millersocent.org/covid19

Author

  • Miller Center for Global Impact

    For over 25 years, Miller Center for Social Entrepreneurship has been a leader in the global social enterprise movement. With an emphasis on climate resilience and women’s economic power, we accelerate social entrepreneurship to end poverty and protect the planet, guided by the UN Sustainable Development Goals. Located at Santa Clara University, we fuse the entrepreneurial spirit of Silicon Valley with the university’s heritage of social justice, community engagement, and global impact. Miller Center has served close to 1,500 social entrepreneurs based in over 100 countries that are impacting hundreds of millions of lives. Our 2024 Annual Report contains more information and stories about Miller Center’s outsized impact.